Saddle Up. Pedal Often.

The promise to be lighter, faster, and stronger is for other brands to trumpet. We simply intend anything we design to be a lasting favorite among daily cyclists. Of course, that’s not an easy mark to hit. Concepts for our bell project began after crossing a crowded Golden Gate Bridge over many sunny weekend mornings. Sketches and models evolved over more than a year of iteration in our prototype shop before all the details were dialed.

Development on new products continues along this twisty hill climb. We’re fortunate to have assembled a strong network of creative collaborators: exceptional designers, engineers, and manufacturing partners. Together we will continue working to deliver products that don’t require a slick sales pitch but which encourage blatant favoritism.