Obviously we're not absolutely risk-adverse individuals or we would never have quit our day jobs. However, we've done a bunch of unproductive toe dipping rather than diving in. In order to own a space, you've got to take risk. Don't place lots of bets hoping to diversify away your risk. You'll never own a space with half a heart or half a brain. Place the biggest bet you can afford—such that if you lose you can still recover. Of course, place the bet in the thing you believe in the most. When you experience success, double down. Then repeat.