Organically grown from utilitarian urgency, geographic proximity, and emphatic appreciation of Ornot's sense of style. Noticing an assortment of threadbare cycling caps among the few heads at our office, we went knocking on a neighbor's door—well, figuratively speaking. It was actually something that came up on a Marin Headlands ride. "Let's work together," we said. Operationally this translated to a polite ask... Please make some cool caps for us!
Together we made enough caps to raise our team's current state of fashionability plus just a few more to help others in need. Ornot even outfitted us with some matchy-matchy socks. Bonus.